Ecoboost Challenge Tour
The EcoBoost Challenge, a tour across KSA.
Attendees experienced EcoBoost technology firsthand and got the chance to get behind the wheel of several new Ford vehicles, including the Mustang, F-150, Edge, Escape and Fusion Hybrid.
We showed what each vehicle is capable of in a variety of courses and scenarios designed with each vehicle in mind.
AOS’responsibilities included the event management, venue sourcing, branding design and production, all event logistics, permits, track set up, event website management, food and beverage, and more.
Category : Test Drive
Date : Spring – Fall 2015
Client : Ford Motors Middle East
Location : KSA Riyadh, Jeddah, Dammam, Al Qassim
Attendees: 6,000 open to registered public