Cadillac SLS Launch
Members of the press and Dealers were invited to Shanghai to visit the GM factory, and introduced to the all new Cadillac SLS.
AOS’s responsibilities included the event concept creation and management, venue sourcing, branding, gifts, collateral, communication materials, venue management and set up, launch concept, entertainment sourcing, produc- tion set up, lighting and sound, conference and meeting management.
In addition AOS managed all guest relations and travel services, guest online registration, visas, VIP meet and assist, ground transportation arrangements, logistics, vehicle fleet management, hotel accommodation, food and beverage functions, tours and sightseeing, special events, and provided on site administrative assistance.
Category : Group Travel / Product Launch / sales meeting
Date : August 2007
Client : General Motors
Location : Shanghai China
Attendees: 35 Members of the Middle East Press; 47 General Motors Dealership Representatives